OUGD504 - My Design Process - Leaflet and Brochure Design

Before designing my leaflet I looked at some cool leaflet and brochure designs on the internet for some inspiration. I found quite a few useful ideas.

Using a fairly light background makes things colourful without being too bright. This looks like it works especially well with black text due to the contrast.

I like the idea of having some sort of continuous pattern or image running through the leaflet because it keeps the separate parts of the leaflet together.

Using textured stock is a really nice feature because the rough texture makes the paper feel nicer in your hands. Generally printers don't print as well on highly textured papers though, so I'd need to experiment with the ability to print before I started working.

Spot varnishing, embossing and foil blocking makes things look a lot classier when used well. I've had no experience of using any of these things though, and in a one week brief I don't think this is the time to start experimenting. I'm pretty sure I'd need inductions for these processes anyway and I doubt there'd be time to have them before the end of the brief. These are things I'd like to experiment with in the future though, because I think they produce really nice looking results.