OUGD504 - Logostarter - Segway

An existing problem that I can draw a few comparisons with the Kreweser is the Segway. Essentially the Segway and the Kreweser are both personal transport systems that aid you in specific tasks or scenarios. Whilst the Kreweser is very much for reasons of fun and enjoyment, the Segway is a lot more serious and is generally used for police use and law enforcement. 

The branding for the Segway is very plain and futuristic, as that was the vision the company had when they released the product. Obviously it's not worked out quite how they thought it would but their intentions are clear from the website and the logo, which is important.

The logo in particular reflects the product through it's simplicity and neutrality. The logotype they us has a futuristic feel to it, and the clear action of the image in a neutral inoffensive colour won't isolate any potential demographic of customer.

I suppose really this is the opposite of what the branding for the Kreweser should be like. The Kreweser has a very specific target market, and needs to market itself as something that is happening at the moment and is a cool thing to own rather than something will be a necessity, as that would take the sense of fun out of the project.