I think, as the videos shown in the session showed, the potential of interactivity in print is, somewhat ironically, linked with the potential of digital technology. Whilst various ornate folding and binding methods can be used to make print interactive, very little of that is anywhere near as impressive as being able to interact with print digitally, in my opinion at least.
Can augmented design draw people to your website?
Yes. The reasons are more fully explained in my rationale, but as a summary, if my campaign can encourage people to make more pancakes then people will start looking at toppings more, which makes my website less of a niche and more mainstream.
Is it all just a bit gimmicky? Or does it have potential?
I personally think the examples shown in the presentation were very gimmicky, I actually said it to the person sat next to me before the examples were finished and these questions were raised. I think there's a certain novelty that comes with it that a company could use to justify bumping up their prices, but I don't think any of the examples we were shown use the technology to it's full potential, not that I could suggest any better uses.
What kind of interactivity would be effective for my campaign?
With the target audiences being mothers with younger children, and young/middle-aged people wanting to try something new, I feel like the idea of physical interaction is more appropriate than digital interaction.
The limitations of Augmented Design in this project
When you apply augmented design to websites, then you're generally going to need a heavy understanding of how technology works in apps if you want to do something spectacular. There's no way I'll be able to make an app that does anything fancy like in the images below, because I wouldn't have any idea where to start. For me, in this project, augmented design should stick to print for practical reasons as well as it being more appropriate.
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