In my rationale I spoke about how I will develop 2 separate bits of print that will be aimed at a separate audience, and then an accompanying piece that will work for both audiences. After giving this quite a lot of thought, below is an explanation of what I am planning to do.
Mums With Young Children
Some sort of laminated recipe card that can be put on a fridge using blue tac or fridge magnets. They will act as a constant reminder that pancakes can be eaten year round. There will be bright pictures on it and the text will be quite large to encourage the younger children to enquire about it with their parents.
Young/Middle-Aged People Wanting To Try Something New
I will produce some sort of menu card that uses fancy words to try and sell pancakes as something that are high end things to cook/eat in your own home, rather than exclusively being bought at expensive and fancy pancake stalls in market places. I will include the ingredients needed to make them, as this will make it clear that I'm trying to get them to make pancakes themselves, and it will avoid them potentially thinking that I'm trying to give them an actual menu for a restaurant.
Accompanying Piece For Both
I intend to make a pack of cards that have some sort of promotional advertising on the back of them, be it some sort of imagery or branding on the back of them. My little sister used to love playing card games such as pairs and snap when she was 6 or 7 years old, and so they can be used in an interactive and engaging way like that. Younger middle aged people can use them for more grown up games such as poker or something like that. A pack of cards are the sort of thing that can always be useful but no-one ever has handy. The back of the cards will act as a constant reminder that pancakes can be an everyday thing.
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