OUGD504 - Augmented Design - Recipe Card Research

I looked online to see how most recipe cards tend to look. They all make clear that their should be a clear separation between the ingredients and the directions, as well as giving the recipe a name, and a guide to how many people it serves. Most of them have quite a mumsy feel to them, which is a good starting point, although I will be looking to incorporate a more innocent feel to them to make them more relatable to children as well. They all look to be in an A size, probably A6, and they're all landscape, which I find interesting, as I'd have thought a portrait layout would've been more suitable given the list-like nature of the content, but most of their layouts create a portrait space for the ingredients, which makes up for this.

   

I found the above two on the same website, and it should be noted that the back of the card that I will be designing will be less important for my design than these two given that the intention for it is to be stuck on a fridge. They both have the same basic layout, a smaller column for the ingredients on the left, with a larger column for directions on the right, leaving space above for a name. This is a format which reoccurs in lots of recipe cards, and so is probably the sort of layout to go with.

This one is a lot more rigid in it's layout due to it's lines being a lot more pronounced, this gives it quite a geometric feel, which is odd because of how it contrasts with the style of the main heading text, this is something I'll be looking to avoid.

The big open spaces left on this one are something to consider, as not having the restrictive lines on them might make it more child friendly to interact with, as their handwriting may not be able to fit between lines at their age.

I think the quirky style of illustration on this card is something I should take forward. It has a child-like charm about it that would be suitable for mothers and children. I do feel that the textured background is irritating and something to avoid.