OUGD503 - YCN - J2O - Evaluation

General Comments

After the Royal Mint brief, I wanted to do a more corporate brief as I feel like this module offers me the chance to have a go and a variety of different briefs. I didn't want to pick a dull company like Santander, and so J2O seemed like the obvious choice because of the bright colours.

Successes

I think the main success in this brief was that my research was pretty in-depth, by which I mean I think I gained quite a good understanding of the sort of thing J2O were looking for.

I also think that I achieved this, albeit by going against one of the briefs key requirements which was including the green. Weather this can be considered a success is debatable for this reason. That said, it is still debatable that the green is still included as I didn't change the bottle top, which is green.

Changes

I very much went into this brief with the attitude that the green was horrible and I was going go change it. This attitude definitely affected my mindset throughout the brief and made me approach it in a pretty negative way.

I took on this brief quite hastily after getting a bit worried about the considerable time period between the completion of the Royal Mint brief and the start of the next brief I was going to do. I quite heavily underestimated the size of this brief at this point and should probably have taken on a different brief instead.

Going Forward

Whilst I'm happy with how my outcome looks without the green, I'm not happy with how it looks with it, but feel I've reached a point where this brief is reaching a dead end for me. For this reason I won't be spending the extra time to prepare this project for entry as I don't feel there's any possibility of winning and the time could be better spent elsewhere. I do intend to create physical mock-ups of my design for my own satisfaction, my Responsive submission, and for my blog, as I feel that I've spent too much time on this brief to justify not having an actual final outcome.

This brief has taught me to not jump in to making rash decisions or making big decisions too quickly. I'm disappointed that I didn't enjoy this brief more, and it's been quite eye-opening as to how difficult being a designer can be if you're not enjoying the work. This can only be gained through experience, and I'm glad I've found out so soon.