Currently my website exists as a resource containing various different pancake toppings that are more interesting than the traditional toppings. Other than this, it does nothing else. Because of this, the only reason people would have to visit the site would be for ideas for toppings when they’re making pancakes, the problem being that people very rarely make them in the first place, which, in turn means that few people will visit my website.
My printed campaign should address this issue by encouraging people to make pancakes, focussed mainly on the following two reasons:
- Pancakes are a great way to experiment with eating things you wouldn’t eat because they are generally eaten with a topping.
- Making pancakes is a fun process and can be a good way to get children interested in cooking and food in general, potentially helping and encouraging them try new foods.
Because of the potential difference between a mum with young children and a young-middle-aged person who’s interested in trying something new, it will be difficult to produce three things that cater to both of these audiences. Because of this, I will aim to produce one piece of printed media that is aimed at each market, and then another piece that will work with either of the other two because the other will put it in context.
I would suggest that possibly the best way to encourage people to eat more pancakes would be to give out samples, and the printed media for this campaign would probably be used in conjunction with free samples. Because of the expense involved with samples, it is important that the materials and processes used in the printed campaign be kept simple in order to keep costs down.
It is important that the two audience-specific pieces of the campaign should have a clear indication of who their audience is, but at the same time they shouldn’t be too stereotypical to the point where they make the person think, “Oh, I’ve only be given this because…”
No comments:
Post a Comment