By changing the colour of the 2 in the logo to the green, I've killed two birds with one stone. It allows me to use the green in "some capacity", and by using the traditional J2O colour for the number two, it highlights that "J2O is a blend of two fruits". I wanted to keep the use of the green pretty minimal because I don't like it. On the label for the bottles neck I made the names of the fruits green as well to further back up these points. I removed the red and yellow borders because they were a bit too geometric, as well as the bits that went either side of the text because they weren't really visible from the front of the bottle and were a bit unnecessary. I'm a lot happier with it now as it fits the brief a lot better.
I duplicated these and changed them to fit the Orange and Passion Fruit colour scheme as well, as shown below.
Despite these changes, I still feel a bit concerned about the green though, and think that my designs look a lot better without it, as shown below.
I think the best way to combat this is to show how the final product will look both with and without the green when I submit my work, as this will show both what I think works well, as well showing that I've considered the brief.
Personally I don't understand why they want the green. They say "The J2O brand is synonymous with the colour green", and they're wanting to re-invent themselves, so if anything I'd have thought they'd have wanted to stay away from the colour green. I personally feel that the shape of their logo is enough of a symbol for J2O because of how recognisable it is, and because of this I don't think their necessarily has to be a synonymous colour for the brand as well.
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