OUGD504 - Augmented Design - Playing Card Development

From producing the menu cards, I'd created quite a lot of vector images of toppings that I could use, and I felt that I should incorporate at least some of them into my playing card for some consistency. 

I initially started off by using the same sort of style as the recipe and menu cards, but it became clear at quite an early stage that this wasn't the route to go down. It looks more like a book cover than anything else.

Looking back at the websites that sold different packs of cards, I noticed that the backs of cards tend to be more decorative than anything else. I used the vectors of the raspberry, tomato, pear, peach, chilli and grapefruit to create this pattern. I left out the honey, maple syrup and bacon, because the size of the card lends itself to a 4 x 6 grid, and these 6 toppings have in common that they are food in their natural food, so it kept a pretty obvious concept throughout them. Whilst, visually at least, this is an improvement, it no longer looks very pancake-specific, especially without my logotype. Whilst the style of it works with the menu and recipe cards, it wouldn't be fit for it's purpose without them putting it in context.

To get round this I made a vector of a pancake that I could use in combination with the others. I think this works excellently on a conceptual level, as it shows that the main thing is pancakes, but everything else can go with them, hinting at what the website is about.

I put this into the website and this is the preview that came up, I'm happy with it, but I won't be ordering it yet for a couple of days in case I have some other ideas.