OUGD503 - Progress Crit

Today we had a crit on our progress in Responsive. It worked out pretty well for me because it alerted me to few things that I had overlooked.

J2O Brief

Helen showed her work on the J2O brief, and mentioned that they wanted to keep their green colour as an aspect of the brand, something I had clearly missed. I checked the brief and it states 

"The J2O brand is synonymous with the colour green that is on all of our packaging. Please make sure that it features in some capacity when coming up with design ideas."

It's been a while since I looked at the brief, and it also states:

"In the past, the depiction of fruit on our packaging has increased taste credentials so although it’s not compulsory to do so, bear this in mind when coming up with design ideas."

These are two considerations that I will take forward with the brief.

Roses Student Awards

Melissa mentioned that she was going to enter a Roses Student Awards brief, which had an entry cost of £15. I'd completely forgotten about entry costs, and had planned on doing two of their breifs, "State of Mind" and "Spread the Word". It seemed a bit unnecessary to pay £15 twice, so it's made me re-think this, and I'm only going to be doing the "Spread the Word" brief.

Pantone

I spoke about how someone had told me about the Pantone brief. I didn't read it initially having automatically wrote it off as being probably boring. I spoke about how where I live has an odd name (Halfway), and how that gives me quite a lot of scope to do something quite interesting with the brief. This was met with quite heavy approval, so this is something I'll look into further.