OUGD503 - YCN - J2O - 4 Pack Packaging

Being happy with the bottle branding, I moved onto the 4 pack packaging. I started off on the front, and wanted it to be simple like the branding for Old Mout Cider, which I believe has the same sort of audience that J2O is aiming at.

I started off by making some vectors of the 4 fruits that are in the drinks, as it said in the considerations that depicting fruit has increased sales in the past. These are what I produced. I only used the two colours from the swatches for both the mango and the passion fruit on this post, and colours that were 50% tints of them for continuity purposes.

   

   

I then combined these with the colour scheme of the text from the bottle neck as well as my new logos for each of the drinks, and made a very simple front design. Having seen how the fold in the front affects how it looks on display in the shop in this post I thought it was important that all text should be below the fold to make it clearer, especially given that some of it will be in yellow. I used the big space above the fold for the logo because of this, which then left a natural gap for the images to fill.

The lack of information on the front meant that the back was going to be quite text-heavy. After some experimentation I managed to get all the text that was on the original packaging, as well as some that was on the original bottle neck, to fit in a column with a hierarchy that fitted the following order;

1. Logo
2. Images
3. Nutritional Information
4. Other Flavours
5. Contact Details

I feel that the layout works well because of this, and am confident that this is the order of importance that the content should be listed in. For the nutritional information I used the same shape and format that I did with the calories on the bottle neck, but colour coded them in a traffic light system to show what was good, average and bad. The colours for these were the yellow and red that were specific to each flavour, and the green is the green that J2O is synonymous with, which further backs up the positive connotations of the brand.

After I placed the two in the template, I added the logo into the middle, slightly smaller, and made sure that it was facing the front of the packaging, as it is important to note that my packaging only works with the front facing forward, whereas the old packaging didn't. I also made it slightly smaller to make it look in proportion to the space it is in. This is the final result.

I feel like they definitely show my initial influences, which is always a good thing. The two flavours have only slight differences between the two of them, similar to Kopparberg. The style of the images has a quirky fun feel like Brewdog, but the content is clear and appropriate like Innocent. 

Following on from what I said in my last post, this is how they look without the green. While the hierarchy loses a little bit because of the loss of the green, I think from a wider design point of view it is justified because of how much simpler it looks.

I personally feel that without the green the influences show even more as it looks a lot slicker and has a more grown up feel to it like Shloer and Appletiser. I feel that these are two brands which have got their branding spot on for the market J2O are trying to get into, and so this is a very important factor.