WWF's website site uses lots of capital letters in full sentences in typefaces that are quite tall and thin. They're sans serif and tend to be white, placed above darker areas of large images.
Many pages of the site look very contemporary in their design and layout. For example, each page on the species index use a large full bleed image as the first screen of a single page spread that can be either scrolled through or jumped too specific parts using a horizontal menu bar.
The page that the Wildlife Report itself is on follows this too. Again it's a single page that features eyecatchingly bright full screen images with small amounts of text overset on them, which is made readable by a thin black stroke around them. When the page is scrolled through the background periodically scrolls too revealing a different image.
Other pages of the website have similar designs, with the 2013 annual review being a prime example. It again uses an eye-catching image beind small amounts of text with a black stroke. This page appears more like an app interface however, there is no scrolling, all the options are clearly presented on a singular change, with the background changing periodically.
Conclusion
Despite the fairly long history behind WWF and the nature of the work they do, they have a contemporary visual identity, something which I found somewhat surprising. That they've kept with the times in terms of design and online presence suggests that they understand the importance of keeping their options open across their organisation as a whole, which makes me even more confident that this project is realistic.
This suggests that the condom packaging should be largely image based with very little text, and it's important that the design should look contemporary rather than having a more traditional look like you might expect charity merchandise to have. This is important, as having a product that looks contemporary is going to help appeal to the 14-24 age range that WWF want to reach out too.
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