In my evaluation for my Secret 7 submission last year, I spoke about how I wasn't sure it was particularly relevant to Graphic Design because of how subjective it was. This year I found it more relevant because of the practice it allowed me to get at communicating the correct tone of voice. I also now appreciate the large amount of freedom it allows having struggled with the J2O brief.
Successes
The way I developed the concept I wanted to use was very efficient, and the final outcome achieves the initial connotations I wanted it to in the correct tone of voice. I was also pleased with how well I adapted during the project when my initial approach didn't work.
Changes
The nature of Secret 7 means that the approach you take to producing a submission for it is pretty unique to yourself, so I wouldn't change anything in that respect. What I probably would change is the timing. I submitted with less than a week to go which made me feel slightly pressured, and I wouldn't want to be in that scenario again.
Going Forward
I'm now going to concentrate on my collaborative brief with Jamie, in the hope that the success in communicating a tone of voice that I've found in this brief can be replicated in the WWF brief were doing, as this will be an important element of it.
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