The re-use of Andy Warhol's Marilyn Monroe is an example of how things can be re-used and subverted to add different connotations to them.
It brings up the issue of originality and not always knowing where the original work comes from, as even an original has had inspiration taken from somewhere.
We were set the task to appropriate and subvert content from a magazine/newspaper to give it a new meaning. I picked up a magazine called "Stylist" which was just full of perfume adverts. I decided to subvert that content to show how all the adverts were all the same and that's what consumerism has turned into.
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