OUGD503 - Roses Awards - Nonversation - Concept and Visualising Communication

One of the main problems this brief has is that the thing that the project is trying to push is communication itself, and this isn't a physical thing which I could make a vector image of to put on a poster.

Because of this I asked some people how they would draw "conversation" if they were playing pictionary (the drawing equivalent of charades). I did this both by asking them verbally/via text, and by giving them a pencil and some paper to see if the answers varied.

The repeated answers from people who I asked verbally were:

• An open mouth
• A speech bubble 
• Mobile phones

These were the 11 drawings that people did for me:

These point towards using a visual of a digital conversation, something like how the mobile version of Facebook chat looks, which makes sense because of how technology is associated with people the same age as the audience of this campaign, it also makes clear that the conversations are two-sided, and that it's a dialogue between two people. The shape and relative positioning of digital speech bubbles was clearly well recognised.

This helps with the slightly viral aspect of the campaign because of how similar it would be in terms of layout, look, and content to some of the auto-correct memes that spread across the internet through the procrastination of this audience such as the examples below.

Clearly they would have to look a lot classier and more contemporary than this sort of thing, but in terms of a starting point, these things are strong because of the similar content and a layout that makes it clear what's going on.