OUGD503 (Collaborative) - D&AD - WWF - Box Packaging Development

I used Fount to identify what fonts were used on the WWF website as I thought they worked well together. The headings and subheading are in WWF's own font called WWFRegular and the other text was in Open Sans Bold and Open Sans Regular. I downloaded and used these fonts to make sure the packaging was consistent with WWF's identity.

The text that relates to the Living Planet report was put on the back of the box as there wasn't room on the front. Having the windows on the front meant that the box initially lent itself to a 3 column grid for the text. In order to fit all the internet links on I had to make the right column of text 8pt whereas the other columns were 9pt, which looked awkward.

Getting rid of the specific links and replacing it with the WWF website tidied it up a lot which is important because WWF have a tidy identity. To help this further I altered the paragraph spacing in the middle column to fit the grid fully.

The Durex logo fits better on the left because of how the text in the left column is in bold and the Durex logo is quite heavily black. I put it in black rather than it's original blue to match the WWF logo and keep printing costs down. I balanced this out by placing the WWF logo on the right. The vertical logo was used over the horizontal one because it allows the continued left alignment of the columns which keeps it looking tidy.

On the front for the main text is at 54pt as that fits the height of the row. The 6 Pack text is at 36pt, which aligns it with the x-height of the main text which makes them work well together in a hierarchy. The Durex logo was used at the same height which means that for the WWF logo to fit in the remaining space it needs to be a bit taller. This isn't an issue visually though due to how much less black-heavy it is than the Durex logo. I also indicated where the barcode could go on the back.

On the inside of the box text will be printed so that it is shown through the windows after the individual boxes have been removed. This text will be 24pt and just a stroke so that it doesn't draw too much attention away from any other individual condoms still left in the box, whilst still fitting in with WWF's identity.

The final product will look like this.

I did a test print which came out like this. We found that the front was a bit flimsy because of the big holes in the front of the packaging. When we use the heavier paper this might not be the case, but if it is we'd have to alter the net so that the front and back are held together between the windows as well, which shouldn't be too difficult.