Concept
We decided to base ours on Beer after Liam and I had a conversation on Sunday about not being able to find Brooklyn Lager on tap in many places in Leeds.
Aesthetic
We decided to call it Brewer based on the idea of making beer and as a reference to my surname. Liam and Jamie did some branding quickly for it and we went for the B in a sticker as a logo with magazine covers that were roughly the colour of different types of beer with white at the top of the page to represent the froth.
Content
Articles about different beers that are hard to find in pub, breweries that make those beers and the pubs that have those beers on tap. This could include interviews.
The adverts would be for alcoholic drinks, gigs and festivals, as this keeps within the cultural realm of the magazine, making the adverts relevant.
We could also use the magazine to give publicity to our own events which, alongside an online presence, could help build a small community around the magazine.
Strategy
We would release three issues a year, in September, December and April to align with when students would be returning to Leeds after Summer, Christmas and Easter.
The magazine would be free as it would be aimed at students, who don't have disposable income, it would be distributed in student pubs such as Dry Dock, The Library, Old Bar, Bierkeller, Brudenell Social Club and Hyde Park Pub.
Money would be made through advertising and merchandising, as we could sell beer mats and glasses with our branding on it. We could also ask some sort of financial donation from the subjects of the articles in return for the exposure.
We could also potentially save money on printing costs by getting it printed at the Eldon pub in return for exposure, as it's currently not a particularly 'studenty' pub. This would also give the magazine the gimmick of being about beer that's printed in a pub.
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