OUGD503 (Collaborative) - D&AD - WWF - Condom Packet Artwork

Jamie and I discussed what animals we could use to represent our condoms, and what innuendo we could use alongside them. We agreed that they all had to be powerful animals to make them more appealing as a product. We decided on the following:

• Rhino - Protect Your Horn
• Tiger - Keep Your Skin On
• Shark - Beware Of The Teeth

Based on this, Jamie created some vector images of a Rhino without a horn, a Tiger without Stripes, and a Shark without it's two front teeth. I'd seen these images on Behance by an illustrator called Paul Artopoulos and thought that this sort of style would be more appropriate than using photographs because they're less serious.

Clearly the animals look a lot more majestic with their features than without them, which backs up the Living Planet Reports message that wild animals need to be protected.

We decided that the shark should only be missing it's front teeth rather than the full set because it's more noticeable that they're not there if all the others are. The gap in the teeth also has somewhat of a resemblance to the Rimmel adverts with "Get the London look" as the strap line.