OUGD503 (Collaborative) - D&AD - WWF - Video Production

Jamie made some vectors for the video, as well as organising the voice-over. We'd discussed what angle the video was going to take on the product and decided that doing it from Durex's perspective makes it more likely to be spread virally than if it was done from WWF's perspective.

When writing the script, I made sure that the Living Planet Report was brought up before any mention of condoms or innuendo to set a serious undertone for the video.

Jamie's vectors were made to look like mobile phone icons and emoticons so that they were immediately recognisable by the audience, as the 14-24 age group tends to be very familiar with technology.