OUGD503 (Collaborative) - D&AD - WWF - Packet Packaging Development

Based on the style of the 6 pack box and the visual identity of WWF's website, I developed the individual packets for the 6 pack box. The size of the text is taken forward from the box, and the text on top of the images is white with a black border round it like on the website. The border is the only way the text can be somewhat readable whilst on top of the vectors because of the variety of colours across them. The black box on the inside shows where the condom packet would fit, showing that the images would clearly fit on the condom packets.

I then realised then realised that the packets that go on individual sale would need a bar code on, which the current layout doesn't have room for. I had to make the logos smaller to make room for this, as shown below. 

They layout is much better without the bar code because it isn't as crowded, but necessity dictates that individual packets would need a bar code. In the same way the ones that go in the box now say "not for individual re-sale" on the spine.

It then dawned on me that the way the packets were currently going to work would mean that they're thinner at the bottom than at the top, which gives them room to move, meaning that the images might not necessarily sit in the window of the box. There are potentially 2 ways round this. 

The first would be to alter the packaging to put the staple at the top so the flat side is at the bottom, making it more stable. The other way would be to make the packet more like a small box itself. 

The nets for the first option would look like this.

The second option would look like this.

From an idealistic standpoint it would seem that the second option is better because it will make the box of 6 sturdier when they're inside, but it would be very fiddly to glue such small flaps. I got hold of some stock of a similar weight to our paper to test these nets.

I found that the box-like net was a bit bulky, and because of the thickness of the paper, the folds didn't align perfectly, which compromised the quality of the production.

The stapled packets worked much better and were much more elegant. Having two behind one another would stop them from moving inside the box, so this is the net we're going to go with.