The reaction at the crit was that I needed to change the yellow as it was too bright and was quite an un-natural colour, and the font needed to be changed in the logotype to make it look a bit more ornate.
I started off by looking to change the colour. I experimented with a few web-safe colours, but couldn't find any that i thought worked.
The above colours were about as close as I got to finding an appropriate web-safe colour, so in the end I just used an RGB colour instead (shown below). Below it is it's nearest web-safe colour, and I think the pretty vast difference between the two justifies my use of an RGB colour. The RGB is a lot more neutral than the web-safe one, which helps keep the focus on the images.
I looked at a few websites for upmarket snacks that were a bit more ornate to try and take a bit of inspiration from their typography. On a side-note, three of the four shown use a similar colour background to the RGB colour I chose.
The majority of the logotypes are done in a script font, but one that is a lot thinner and daintier than the one I've used. The one that uses a gothic font has impact because of the amount of space it has around it. I looked into a few web-safe fonts that I could potentially use and decided that I liked Stalemate the best.
Alex Brush
Allura
Mr De Haviland
Stalemate
I played around with the logotype a bit more and reduced it in size to try and give it the impact that the J'aimes Les Macrons logotype did. After some playing around this is what I came up with by increasing the gap between the logotype and any surrounding border to a minimum of 75px rather than 30px. I'm a lot happier with how it looks now than how it looked before.
I then applied these changes to the mobile version and the 1366x768 site.
No comments:
Post a Comment