OUGD503 - YCN - J2O - My First Attempt

This is my first attempt at the re-designing of the J2O bottle. I think it's a lot more modern compared to the original one. In general the more minimal design lets your eye focus more on the colour of the drink, which is one thing that might attract you to buy it, but at the same time, the large amount of white on the bottle will stand out against the darker colours of beer bottles and the luminous colours of alchopops such as WKD that J2O would be competing for visual attention with in the mini fridge behind a bar. 

Despite the general lack of colour on the labels, it still retains the fun characteristic that Britvic were after through the shapes and offsets in the logo, it's just been railed in a bit to make it less childish. It's more like organised fun now as opposed to spontaneous fun, which I think would reflect a characteristic in the stereotypical drinker of J2O according to their wording in the brief.

I'm not as happy with the neck design as I am with the other bit. Seeing it in context highlights some of the problems with designing something for 3D on a computer, as you can't see how it's going to look wrapped around the bottle neck. I think the first thing that needs addressing is that the lines that create a border give of a feeling of restriction, which is the opposite to what it should be doing. As well as this, the type is too large and the yellow doesn't show up as well as text, so thing is something I'm going to have to re-assess in terms of hierarchy. Because the text is too large, you can barely see the splashed from a direct front on view, something which would make the brand seem more fun.







I'm very happy with the type hierarch of the small text. I managed to make it so it was all readable, the hierarchy is clear and it looks pretty discrete. I judged it pretty well so that where the overlapping section sits on top of the the black area, the gap between the texts looks like it could just be a new paragraph. The photograph doesn't show that because I only used white tack to temporarily stick the label to the bottle.











On a more general note, retrospectively I realise that the labels don't really clearly communicate the idea of two things being blended, which is something I need to take another look at when I'm making changes to the design.