OUGD503 - Work For Creative Advertising Student - App Briefing

I briefly went over to Beths this afternoon to give her the files for the billboards and posters. She told me that she was going to be using the black and white ones as her final pieces. 

She showed me the below page in her sketchbook showing what she wanted the app to look like.

So I had something a little clearer to work from when I was working without Beth being there I did a very quick and bad mock-up so I knew where everything was going to go.

The writing in Beths sketchbook summarised the function that each section of the app was going to fulfil.

My Changes

The page records what positive changes the user has made to their lifestyle. Includes things such as:

• Visiting wildlife sanctuaries
• Donating to wildlife related schemes
• Recycling paper, plastic bottles, cardboard etc
• Turning off lights
• Turning down thermostats
• Walking

Free Prize Draw

Regular users who update their profile can enter a monthly prize draw with wildlife related prizes won.

Games

Two games, one where the use save animals by 'hunting the hunter' and stopping him before it's too late, and the other where the user plants plants where other plants start to disappear in a race against time to save the planet.

How To Help

Information about WWF's local and national companions, as well as tips on how to make changes to your lifestyle.

About Us

The goals of WWF and what WWF are trying to achieve.