OUGD505 - Product, Range, Distribution - Yorkshire Wildlife Park Information Boards

On a recent trip to Yorkshire Wildlife park, I took the below photo's of information boards around the zoo.

 

 

 

 

Their somewhat quirky design in therms of colours and fonts suggests to me that they were aimed at children. Aiming information boards at children in a zoo is a bit daft, because most kids are normally running around being too excited about the animals to to care about information boards. Throughout the day I saw only a handful of adults reading the boards too, and this is probably because the childish design put them off.

By adding a digital element to the boards, children are more likely to engage with the information, which then means that the design off the board can be more geared towards adults, engaging everyone more than previously.

 

 

 

 

I resized and distorted the boards to make them flat, which meant I could lay them on top of each other to try and figure out what grid they used.

I found that there was just enough consistency between the columns to make out a 6 column grid, but when I tried finding any pattern in the rows, I found nothing.

 

 

Because of the inconsistencies in rows I decided to set up a grid that worked around the aspect ration of the screen size I was designing for, and found that a 6x9 grid fitted this perfectly. On top of this, the large number of rows leaves me with plenty of options when it comes to the positioning of images and text.

OUGD505 - Covered - Sleeve Alterations, Blood, and Laser Cutter Preparation

Sleeve Alteration

Having realised the benefits of printing a book/booklet at a size smaller than A4 in Product, Range, Distribution, I altered the sleeve slightly so that the whole thing could be printed on A4. The new design is shown below. It is fundamentally the same but with varying amounts of whitespace.

Blood

I managed to get hold of some blood today from the Butchers section at Morrisons. It came from a recently delivered lamb. The butcher wrapped it in numerous layers of cling film and suggest that it should be thrown away if not used within a week, which shouldn't be an issue given that I'm laser cutting the debossing guides and blood stencils tomorrow.

Laser Cutting Preparation

In preparation for the laser cutting, I prepared these two illustrator files. The top one will be used if wood can be burned into to make the orbits rise above the rest of the sheet, with the black representing the area to be burned into and the red lines showing what will be cut clean through. If the technician suggests that this isn't the best way to do it, the second file will be used to cut out the orbits out completely, and I'll then superglue them onto another sheet of wood to create the debossing sheet.

OUGD505 - Product, Range, Distribution - App Booklet

To make the app more commercially presentable, I wanted to make a booklet explaining to a hypothetical developer how the app worked, why it looks like it does, how it could be expanded on in the future if it's successful, as well as it's potential implementations for educational purposes.

I decided to use a 2x3 grid on B5 pages because that leant itself well to being able to fit 3 of the phone screens per page if needed, whilst still giving me the option to split text into two columns if I needed too. I did a couple of quick calculations to work this out to try and keep the phones at real size to communicate the scale of the app.

 

The test prints came out pretty well as shown below, but there were a couple of issues. The navigation page in particularly was hard to plan because of it's complexities.

 

I also thought the page numbers were too close to the bottom of the page. I halved the page size to remedy the size issue, and moved the page numbers to the top right corner, where there was more space. However, I found that the smaller page size combined with creep made the page numbers in the middle very close to the edge.

 

I sorted this out by shrinking the content down to just below half size on the half size page. This allowed more room at the bottom of the page for the page numbers so I could keep them there, and it gave more whitespace around the edge of the booklet to minimise the effect of creep. This did work on the individual spreads, but it doesn't show in the full colour mock-up because I messed up the trimming of the top and bottom of the booklet.

Halving the booklet to make it more manageable also came with the benefit that it was printable on A4 paper, whereas previously it had to be printed on A3. Not only does this make it cheaper, but it also gives me more choice in terms of what stock I wanted to use. The off-white samples I ordered from G. F. Smith are shown below. I decided to order the Ice White (left center), as I felt that given the large amount and variation of colour inside the booklet, a stronger off-white would be a bit distracting. The printing will be done next wednesday during my print slot.

I tested the G. F. Smith paper for how well 8 sheets of it would staple by folding one sheet over itself numerous times, and found that stapling worked fine. I'll be using stapling as the binding method because it's ease add's to the commercial aspect of the booklet.

OUGD505 - Product, Range, Distribution - App Accessability

The below screenshots show how the app download screens look for fee apps on iPhones and Android phones. The Panda Territory app would be a free app because it's primarily aimed at a younger audience, and it's main function is to raise awareness not money.

 

This is how Panda Territory would be shown in the App Store or Play Store.

 

I decided to use a panda from a Zoo Tycoon screenshot for the apps picture. I chose to use the panda in this screenshot because the vulnerable position it's laid in reflects the vulnerability of the the Panda's territory.

Some free apps have adverts within them, such as the game "Bouncing Slime" that my 10 year old sister plays.

This shows how the little square depicts a Panda clearly even in a small scale, which is important given that most adverts in apps are tiny, as shown below.