OUGD505 - Product, Range, Distribution - YWP Information Board Re-Design

I started by identifying the fonts that Yorkshire Wildlife Park use on their website using fount, because the font used on there are the same the as on the boards at YWP and on their leaflets and flyers etc.

 

I positioned the screen in the bottom right because kids are short and most people are right handed, which makes it more accessible to children. The left side of board is now left with the biggest space, so that side was used for the more text-heavy information to appeal to adults. Photographs are only small to stop it from coming across as not very educational.

The positioning of the images didn't split the board into two as much as I'd have liked, so I moved them slightly to try and separate them a bit more.

I found that having an image above the screen on the left split up the page too much though, as it completely isolated the text relating to the screen.

I settled with the above layout because I felt like it was clear that the board was split into two different sides, but there wasn't too much separating them. I still felt that it lacked a sense of seriousness though, which I put down to the fonts YWP use.

I changed the fonts to the ones used in the app, and changed the background colour to the one used often in the app to make it look more serious. This worked because the WWF font has got more authority and seriousness to it than Chelsea Market, and Open Sans is blockier than Helvetica in bodies of text, which makes it look more educational before you've even read any of the text.

The re-designed board is also easily re-workable in the same layout but for different animals and issues, as well as showing how the app itself can be expanded into different versions for different animals. It also shows that the app works at various screen sizes and can easily fit in to educational contexts.

This is how the new information board looks. The bright colours and interactivity of the app make it more appealing to children, whilst the blockier and more serious looking text look more convincingly educational to adults. I feel like it would definitely get more attention than the current information boards.